E-commerce
Reigniting Atlas Growth
A 9-month program that lifted digital revenue by 58% and rebuilt the customer data foundation.
Challenge
Atlas was losing share to digital-native competitors. Store performance was strong but the digital experience was fragmented, personalisation was minimal and marketing spend was inefficient.
Research
We ran a 6-week customer research program, benchmarked 14 competitors, and reconstructed a full-funnel model from ad spend to store visit. The core issue was a fractured customer identity across web, app and stores.
Strategy
Unify customer identity, redesign the digital experience around a small set of high-intent journeys, and reallocate media investment toward measurable, incremental channels.
Execution
We stood up a CDP, rebuilt the top 12 journeys on a modern commerce stack, and installed a MMM-driven media planning cadence. Store teams received a new clienteling app that reconnected digital and physical.
Category
E-commerce
Industry
E-commerce
Engagement
Growth partnership
